We combine primary research, passive data and digital approaches such as web scraping, paid APIs, desk research and telephonic interviews to address business use cases.
Lore & Logix
Solutions
Practical analytical solutions for complex business questions.
Lore & Logix
Forecasting
Forecast trends and outcomes to stay ahead of the curve.
Forecasting approaches that help teams understand demand, trends and potential outcomes.
Lore & Logix
Retail Audits & Tracking
Track retail presence, execution and distribution.
Retail audit and tracking capabilities for outlets, availability, prices, promotions and execution.
Lore & Logix
Location Based Analytics
Use geography and ML to support expansion decisions.
Identify emerging neighbourhoods, potential store locations and distribution opportunities using GIS and machine learning models.
Lore & Logix
Pricing & Promotion Analytics
Understand price perceptions, promotions and trade-offs.
Analytics to evaluate pricing, promotion and their relationship with consumer and market performance.
Lore & Logix
Brand Equity Measurement
Measure brand relationships, perceptions and competitive position.
Use advanced statistical techniques and modelling to understand active and dormant brand equity, brand preference, image and disposition.
Lore & Logix
Packaging Research
Evaluate packaging options and select the strongest concept.
Pack Pulse supports development, shortlisting, testing and winner-pack selection using multiple methodologies and analytics including TURF and Shapley models.
Lore & Logix
Needs & Concept Assessment
Explore needs, motivators, triggers, barriers and willingness to pay.
Qualitative concept and need assessment using in-depth interviews and consumer feedback.
Lore & Logix
Early Brand Insights
Measure launch success, switching, trial and repeat purchase.
A framework for understanding launch reactions, competitive context, trial, conversion, retention and brand imagery.